The European Commission aims to clarify key definitions, use cases and direct impacts on product design, packaging strategies and compliance processes through clear guidelines. Among other things, the focus is on defining what legally constitutes packaging, including practical borderline cases such as plant pots with plants, as well as the classification of sales packaging that also fulfils transport functions. The latter is of particular importance with regard to the reusable packaging obligations under Article 29. Furthermore, the guidelines provide important guidance on the reuse of reusable containers (kegs) and transport packaging in international trade, which presents new opportunities for export-oriented manufacturers, but also necessitates adjustments.
Furthermore, the interaction between the PPWR and the Single-Use Plastics Directive (SUPD) is explained, which may result in additional regulatory requirements. Similarly, the terms ‘manufacturer’ and ‘producer’ are defined more clearly, which is a crucial point for the allocation of responsibilities along the supply chain. This content is supplemented by specific guidance on bans on certain single-use plastic packaging, for example in the catering sector.
For manufacturers, this guide is therefore intended not only to provide legal guidance but also to serve as a strategic basis for adapting packaging solutions to new EU requirements at an early stage and securing competitive advantages in an increasingly circular economy.
Overwhelmed by all the guidelines? Get ready for the new EU Packaging Regulation!
From 12 August 2026, all manufacturers, importers and distributors must implement the new Packaging and Packaging Waste Regulation (EU 2025/40) – from environmental sustainability and recycling requirements to labelling obligations. Those who prepare early protect themselves and their business from risks.
With the personalised online training from trade-e-bility, you will learn what obligations the PPWR imposes on your business and how to fulfil them efficiently. From sustainability requirements and extended producer responsibility (EPR) to labelling, compliance and deadlines – all relevant topics are tailored specifically to your business situation.
Schedule your personal training session online with ease and get your company ready for the PPWR in good time:
